Culture, New Technologies & Sports

Decoding the sexist stereotypes that shape today’s world through images

The context

In the film and audiovisual industry today, budgets allocated to women are smaller than those allocated to men, films written and directed by women are less often selection at festivals, and more men are employed than women. Similarly, the presence and treatment of characters on screen is not the same with respect to men and women.

The project

The aim of the project is to raise awareness among different audiences about the representation of women and men on screen through training and awareness-raising workshops on stereotypes in images. It also aims to make audiovisual productions made by women or dealing with subjects that concern them available to a wide audience. The use of audiovisual archives will be favored because it facilitates exchanges, particularly with audiences that have little access to cultural activities for economic, social, cultural, or geographical reasons.

Fondation CHANEL is supporting the Centre audiovisuel Simone de Beauvoir to strengthen its program and develop new workshops.

The partner

Established in 1982, the Centre audiovisuel Simone de Beauvoir aims to raise awareness, identify, conserve, create, and transmit audiovisual documents about the history of women, their rights, their struggles, and their creations.