Supporting disadvantaged women to create their own businesses and escape poverty
Access to economic resources
2013 – 2015
A micro- entrepreneur accompanied by Adie in Pointe-à-Pitre in front of her spices shop.
A Chanel volunteer provides training in customer relations to female micro-entrepreneurs in Marseille.
In areas with high unemployment, entrepreneurship can offer an alternate solution to job creation. However, lack of access to traditional sources of financing and other business support services often serve as barriers to market entry and may force some to abandon their aspirations of self-employment. In mainland France and Guadeloupe, “accompanied microcredit” helps to combat these challenges, enabling the creation of small business that, in turn, have the potential to create new jobs.
In Marseille and Pointe-à-Pitre, where the unemployment rate among women is particularly high, Adie supported disadvantaged female entrepreneurs to launch their own businesses by providing access to microloans of an average of €3,000 each. The organization also hosted networking events for their loan recipients to encourage knowledge sharing and collaboration.
Fondation CHANEL partnered with Adie to carry out a combined microfinance and mentoring pilot project involving support of 75 female entrepreneurs in Marseille and 45 in Pointe-à-Pitre to create a new business or develop an existing one. Over the life of the project, knowledge sharing events were also held during which Chanel volunteers provided training in customer relations, merchandising, brand identity and imports-exports to enhance the business acumen of the project beneficiaries and of the Adie management teams.
- In Marseille, 57% of the program participants increased their income through this project.
- Improving women’s communication skills led to a significant increase in the number of women benefiting from microloans.
- The project demonstrated the important role of microloans and group loans, particularly in Pointe-à-Pitre, in reducing the obstacles affecting vulnerable women.
Adie helps those who lack access to the traditional banking system to launch their own businesses by providing microloans and personalized business development support.