Since 1993, the organization Mékong Plus has been active in about 500 villages in Vietnam and Cambodia. It targets the poorest households in rural areas, especially women, with a holistic approach that includes coaching in finance, farming techniques, and artisanal production. Two social enterprises were established to create and market quality handicrafts produced by women.
Fondation CHANEL supported Mékong Plus social enterprises including training women about their basic human rights in order to strength their status in their communities.
Chanel employees engaged in two technical assistance missions. A Chanel architect drew up plans for a mobile sales kit to enhance the products display on the markets. The online store was enhanced with the help of digital experts.
Established in 1993, Mékong Plus works today in approximately 500 villages in Vietnam and Cambodia. It targets the poorest households in rural areas and works only with the participation of local populations. All activities (micro-credit, agricultural techniques, employment and crafts, hygiene training …) aim to produce a significant and lasting change at the lowest possible cost.