Sale of artisanal products made by women from rural areas

 
 
Organization

Mékong Plus

Country

Viet Nam

Thematic area

Access to economic resources

Duration

2013-2015

 
 
  • The Mékong Plus social enterprise of Ho Chi Minh exhibits and sells handicrafts produced by women in the villages of the Mekong Delta.
    The Mékong Plus social enterprise of Ho Chi Minh exhibits and sells handicrafts produced by women in the villages of the Mekong Delta.
  • The Mékong Plus social enterprise of Ho Chi Minh exhibits and sells handicrafts produced by women in the villages of the Mekong Delta.
    The Mékong Plus social enterprise of Ho Chi Minh exhibits and sells handicrafts produced by women in the villages of the Mekong Delta.
  • Training for basic rights provided by the Women's Union with the support of Mékong Plus in the village center.
    Training for basic rights provided by the Women's Union with the support of Mékong Plus in the village center.

The context

Although Vietnam is thriving economically, almost 15% of the population still lives on less than $1 a day and 70% live in underdeveloped rural areas.

The unequal status of women remains too often linked to poverty, lack of access to education and values of a society rooted in tradition.

 
 

The project

Since 1993, the organization Mékong Plus has been active in about 500 villages in Vietnam and Cambodia. It targets the poorest households in rural areas, especially women, with a holistic approach that includes coaching in finance, farming techniques, and artisanal production. Two social enterprises were established to create and market quality handicrafts produced by women.

 
 

The support

Fondation CHANEL supported Mékong Plus social enterprises including training women about their basic human rights in order to strength their status in their communities.

Chanel employees engaged in two technical assistance missions.  A Chanel architect drew up plans for a mobile sales kit to enhance the products display on the markets.  The online store was enhanced with the help of digital experts.

The results

  • Social enterprises created by the organization allowed the income of almost 300 women to be diversified and increased by an average of 50%.
  • More than 11,000 women were trained in basic rights, prevention of domestic violence, and reproductive health.
  • These courses are now replicated by local partners.

 
 

The partner

Established in 1993, Mékong Plus works today in approximately 500 villages in Vietnam and Cambodia. It targets the poorest households in rural areas and works only with the participation of local populations. All activities (micro-credit, agricultural techniques, employment and crafts, hygiene training …) aim to produce a significant and lasting change at the lowest possible cost.

 
 
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