Increasing the productivity of female organic vegetable producers
Access to economic resources
Women farmers in their vegetables garden without the use of pesticides
Women farmers sell their production of green beans from healthy and sustainable agriculture.
Thanks to the project, production planning methods were improved and the volume of vegetables produced multiplied by 12.
In Senegal, access to organic vegetables has become a public health issue due to the overuse of pesticides. The disengagement of the state, competition from large farms and market disruption make small-scale producers highly vulnerable to market risks.
The Enda project targets small farmers in the northern region of Dakar, offering them comprehensive operational support with everything from agricultural production to marketing.
Fondation CHANEL has supported this project which aims to increase the productivity (and thereby income) of 50 female organic vegetable producers in Senegal. It gives women the means to plan and structure their production activity, quality control, and harvesting. It also helps to consolidate their expertise and make them full members of a social business. The project also benefited from the support of a Chanel collaborator who helped Enda to define its marketing strategy by creating brand identity and website to better target potential customers.
- The Sell Sellal cooperative was established as a support system for the farmers. It maintains 7 employees in charge of logistics, harvesting, and marketing of the vegetables produced by the women’s groups.
- To increase sales, commercial locations were expanded and a more efficient e-commerce platform was established
- Production planning methods were improved, increasing crop yield by twelvefold and thereby also increasing the income of producers.
The overall mission of Enda Europe is to fight against inequality and poverty by promoting human rights and strengthening the power of citizens through social and environmental programs in the most vulnerable and disadvantaged neighborhoods