The Enda project targets small farmers in the northern region of Dakar, offering them comprehensive operational support with everything from agricultural production to marketing.
Fondation CHANEL has supported this project which aims to increase the productivity (and thereby income) of 50 female organic vegetable producers in Senegal. It gives women the means to plan and structure their production activity, quality control, and harvesting. It also helps to consolidate their expertise and make them full members of a social business. The project also benefited from the support of a Chanel collaborator who helped Enda to define its marketing strategy by creating brand identity and website to better target potential customers.
The overall mission of Enda Europe is to fight against inequality and poverty by promoting human rights and strengthening the power of citizens through social and environmental programs in the most vulnerable and disadvantaged neighborhoods