Encourage and promote sports and exercise for women living in priority neighborhoods



Thematic area

Culture and sport


Since 2016


The context

While the percentage of women involved in sports is nearly even with that of men, women do not engage in physical activity the same was as men: they differ in the sports they choose, where they play and whether they choose to compete. Most significantly, there is a pronounced class distinction when it comes to women and sports: in disadvantaged neighborhoods, women do not play sports as much as men.


The project

This project aims to encourage sports and exercise among women living in the city’s priority policy neighborhoods, with the view that sports foster social bonds, wellness and self-reliance. Addressing the obstacles to playing sports will facilitate social integration and even job placement for the participants, who will be coached for several months by the staff at seven CIDFF outposts.


The support

Fondation CHANELĀ is supporting this pilot project that will educate women in priority neighborhoods about the benefits of exercise and available activities and introduce them to a sport. The program will reinforce their place in the urban fabric, help them identify solutions to improve access to sports in their city and foster social integration. The target neighborhoods are located in the cities of Roubaix, Limoges, Evreux, La Roche-sur-Yon, Vaulx-en-Velin, Nogent-sur-Oise and Aubervilliers.

The expected results

  • Educate 70 women about the benefits of sports and gender equality
  • Conduct a participatory analysis of the obstacles to sports involvement in priority neighborhoods under city policy
  • Introduce participants in a sport or physical exercise
  • Build independence and self-confidence
  • Recommend solutions to improve the existing sports infrastructure and options available


The partner

Founded in 1972, the CNIDFF coordinates a network of 106 centers whose mission is to educate women and families about their rights and to support them with employment, fighting violence, parenting and health. The network comprises 1,422 local information desks.

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