Empowerment of adolescent girls through an educational and entertaining radio program

 
 
Organization

UNICEF

Country

Tanzania

Thematic area

Health and Social protection

Duration

2014-2017

 
 
  • A girl takes part in the recording of a radio episode that will air on Sara Radio in the Iringa district of Central Tanzania.
    A girl takes part in the recording of a radio episode that will air on Sara Radio in the Iringa district of Central Tanzania.
  • Radio Sara is an innovative radio program both educational and entertaining. It delivers key messages on the fight against discrimination and violence against girls.
    Radio Sara is an innovative radio program both educational and entertaining. It delivers key messages on the fight against discrimination and violence against girls.

The context

Tanzania is among the poorest countries in the world and half of its population is under the age of 18. Young girls in Tanzania face many challenges, including a lack of access to education. The teenage pregnancy rate is high, with 40% of young girls giving birth before they turn 18. As a result, many of these girls are unable to complete their education and face higher risks of maternal and neonatal mortality.

 
 

The project

UNICEF created Radio Sara, an innovative radio program for children aged 10 to 14, which is both educational and entertaining. Sara radio uses a school girl character to deliver key messages on subjects such a children’s rights, water, sanitation, nutrition, and sexual and reproductive rights. Additionally, listening clubs and debates are organized within the schools to stimulate dialogue and discussions around these important issues.

 
 

The support

From 2014 to 2016, Fondation CHANEL partnered with UNICEF to develop the pilot Radio Sara program in 148 primary schools in the Iringa district in Tanzania. 40 episodes have been broadcasted, reaching an estimated 60,000 girls and boys. In 2016, Fondation CHANEL renewed its support for the program to enable UNICEF to reach 175 additional schools in the region, develop a Sara media/life skills kit, and conduct an external evaluation of the project. The overall goal is for the program to be disseminated throughout the country.

The results

  •  148 schools in the Iringa district have already implemented the program, – 60,000 girls and boys have been reached.
  • 175 additional schools will have access to the program in 2017, reaching around 50,000 primary school children.
  • Since the beginning of the project, 40 teenagers have created 100 radio episodes on such varied themes as HIV, water, sanitation and hygiene and children’s rights.

 
 

The partner

UNICEF promotes the rights and wellbeing of every child. With its partners, it works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

 
 
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