UNICEF created Radio Sara, an innovative radio program for children aged 10 to 14, which is both educational and entertaining. Sara radio uses a school girl character to deliver key messages on subjects such a children’s rights, water, sanitation, nutrition, and sexual and reproductive rights. Additionally, listening clubs and debates are organized within the schools to stimulate dialogue and discussions around these important issues.
From 2014 to 2016, Fondation CHANEL partnered with UNICEF to develop the pilot Radio Sara program in 148 primary schools in the Iringa district in Tanzania. 40 episodes have been broadcasted, reaching an estimated 60,000 girls and boys. In 2016, Fondation CHANEL renewed its support for the program to enable UNICEF to reach 175 additional schools in the region, develop a Sara media/life skills kit, and conduct an external evaluation of the project. The overall goal is for the program to be disseminated throughout the country.
UNICEF promotes the rights and wellbeing of every child. With its partners, it works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.