Rede Asta was founded in 2005 in Rio de Janeiro. The organization markets and distributes products made by groups of female artisans in disadvantaged regions of the country who would otherwise have difficulty achieving the scale necessary to make their businesses viable. Rede Asta’s mission is to help reduce social inequalities by promote sustainably-produced. handmade objects that enhance the status of artisans and protect the environment.
Fondation CHANEL has been supporting Rede Asta to increase the number of women-led cooperatives belonging to its network, develop the talents of the artisans, and improve the visibility of the organization. The Foundation also helped structure Rede Asta’s monitoring and evaluation tools in order to better measure the social impact of the project.
Rede Asta aims to reduce social inequality in Brazil by empowering female artisans in low-income regions with access to markets, business knowledge, and networking opportunities.