Creation of a professional integration program to produce organic, local, sustainably-grown flowers

The project

Since 1999, the Cocagne Network develops and supports integration structures around socially-responsible agricultural production. With the “Cocagne Flowers” project, the organization decided to engage disadvantaged women to produce locally-grown organic flowers and selling them through short distribution channels, This unprecedented concept in France constitutes an alternative to flowers available on the market, 80% are produced abroad under non-exemplary social and working conditions.

The partnership with Fondation CHANEL first funded a full feasibility study for to set up a horticultural structure in the Ile-de-France region. Following the positive results of the study, the Foundation committed to helping ” Cocagne Flowers” to create the Avrainville worksite in Essonne.  Seven Chanel employees served as advisors thought the partnership on various business topics including marketing, media, and distribution. In addition, the Foundation funded an external evaluation to analyze the professional integration program’s assets and identify ways to improve its economic model.

The partner

The Reseau Cocagne is a nationally-operating social enterprise in France that addresses vulnerable women’s employment needs via a network of market gardens that produce organic vegetables.  This innovative model trains the most excluded women to break out of long-term unemployment and produce organic agricultural products.

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