Creation of a professional integration program to produce organic, local, sustainably-grown flowers

 
 
Organization

Réseau Cocagne

Country

France

Thematic area

Access to economic resources

Duration

2012-2015

 
 
  • Chanel employees were very warmly welcomed by the organization's team and the twelve employees. They were then taken on a site visit and enjoyed creating bouquets.
    Chanel employees were very warmly welcomed by the organization's team and the twelve employees. They were then taken on a site visit and enjoyed creating bouquets.
  • The confection workshop creates bouquets of organic, local and sustainably grown flowers.
    The confection workshop creates bouquets of organic, local and sustainably grown flowers.
  • An employee of Flowers Cocagne in greenhouses of the site in Avrainville, Essonne.
    An employee of Flowers Cocagne in greenhouses of the site in Avrainville, Essonne.

The context

Professional opportunities to facilitate the return to employment of vulnerable people are predominantly more “adapted” to a male audience (building sector, maintenance of natural areas, small mechanical …). The areas offered to female audiences are not necessarily as qualified (cleaning, ironing..)

 
 

The project

Since 1999, the Cocagne Network develops and supports integration structures around socially-responsible agricultural production. With the “Cocagne Flowers” project, the organization decided to engage disadvantaged women to produce locally-grown organic flowers and selling them through short distribution channels, This unprecedented concept in France constitutes an alternative to flowers available on the market, 80% are produced abroad under non-exemplary social and working conditions.

 
 

The support

The partnership with Fondation CHANEL first funded a full feasibility study for to set up a horticultural structure in the Ile-de-France region. Following the positive results of the study, the Foundation committed to helping ” Cocagne Flowers” to create the Avrainville worksite in Essonne.  Seven Chanel employees served as advisors thought the partnership on various business topics including marketing, media, and distribution. In addition, the Foundation funded an external evaluation to analyze the professional integration program’s assets and identify ways to improve its economic model.

The results

  • The Cocagne Flowers project developed a new, rewarding and pertinent professional integration opportunity.
  • It employs 12 disadvantaged women and provides them with training in the production, creation, and marketing organic, local and socially responsible bouquets.

 
 

The partner

The Reseau Cocagne is a nationally-operating social enterprise in France that addresses vulnerable women’s employment needs via a network of market gardens that produce organic vegetables.  This innovative model trains the most excluded women to break out of long-term unemployment and produce organic agricultural products.

 
 
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