Create and distribute online animated stories to educate women about their rights and their role in society

 
 
Country

Iraq Morocco Yemen Tunisia

Thematic area

Education and training

Duration

2016-2017

 
 
  • Extract from the video series "Be 100 Ragl", an Arabic expression popular in Egypt that means “one woman is worth 100 men”
    Extract from the video series "Be 100 Ragl", an Arabic expression popular in Egypt that means “one woman is worth 100 men”

The context

According to the Arab Human Development Reports (UNDP), women in Arab countries face numerous challenges : they possess little decision-making power, struggle to access economic resources and are vulnerable to violence and discrimination. Women account for nearly 50% of the population, but only 26.7% of them participate in the job market.

 
 

The project

To overcome a significant knowledge gap, the Womanity Foundation created a video series to address multiple topics: divorce, domestic violence, access to education, careers, the status of single women, intimate relationships and more. More than 1.9 million people have already watched the episodes, which have been released online and broadcast on television. To encourage viewers to share their thoughts, the Womanity Foundation is fostering a constructive dialogue about the topics addressed by organizing public discussions with its partners.

 
 

The support

Since 2016, the Fondation CHANEL has been supporting the Womanity Foundation to create and distribute fictional works in Arabic in 15 countries, which challenge biases and promote gender equality awareness. The Foundation also supports the organization of various public events focusing on these subjects.

The expected results

  • The aim is to engage Arab societies in an open, constructive dialogue about women’s empowerment by providing information and knowledge about sensitive issues in a fun way

 
 

The partner

The Womanity Foundation was created to improve the lives of women and their communities. It works with other organizations to develop innovative international programs that can be easily replicated. Its main areas of action are professional training and education.

 
 
For further information
 
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